Inspiration - Companies
Companies with a strong CSR strategy tend to encourage customers to buy their products or services, regardless of the price. This is because CSR can enhance a brand's reputation which in turn can lead to positive product evaluations. This effect, however, depends on a variety of factors, such as the degree to which consumers value close relationships, believe that CSR initiatives are sincere or whether they think the CSR program negatively affects product quality. A consumers' consumption-related goals, i.e., whether their consumption is socially versus product-motivated, also play a big role in shaping their attitudes towards CSR.
Some companies use their commitment to CSR, as their primary market positioning tool. Others use CSR methodologies as a strategic tactic to gain the publics attention, helping them sustain a competitive advantage by using their social contributions as another form of advertising.
Corporate social initiative – the different types
Corporate social responsibility includes six types of corporate social initiatives:
People, Planet and Profit – the triple bottom line
While CSR benefits are hard to quantify, research shows a correlation between social/environmental ...
Attract the right talent
A CSR program can be an aid to recruitment and retention of employees. Particularly within the ...