Zelmerlöw and Björkman Foundation was founded by two  well-known Swedes: Måns Zelmerlöw an artist, and Jonas Björkman, a tennis player. Through their foundation they fundraise and support a school in Kenya.

To trigger and activate their followers, Måns promised to shave his hair if their donations reached a certain amount. Through this initiative, an on-going event was created, attaching an incentive with the purpose of engaging a target group not normally in the habit of donating.

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