Target Aid – Code of Ethics

The Target Aid web site and platform is developed with the intent to facilitate communication and visualisation of Corporate Responsibility as it pertains to the three pillars of sustainability - social, environmental and economic. It is also developed with the intent to facilitate the fundraising for non-governmental organisations and associations. To that end we strive to uphold the strongest ethical standards and call on all users of our digital tools, platform and website to do the same.


We therefore ask that they:

  • Practice their profession with integrity, honesty, truthfulness and adherence to the absolute obligation to safeguard the public trust;
  • Act according to the highest goals and visions of their organisations, professions, clients and consciences;
  • Demonstrate concern for the interests and well-being of individuals affected by their actions;
  • Value the privacy, freedom of choice and interests of all those affected by their actions;
  • Foster cultural diversity and pluralistic values and treat all people with dignity and respect;
  • Adhere to the spirit as well as the letter of all applicable laws and regulations;
  • Advocate within their organisations adherence to all applicable laws and regulations
  • Avoid even the appearance of any criminal offence or professional misconduct; and
  • Encourage colleagues to embrace and practice these ethical principles and standards;


In any scenario involving donations and interactions with fundraising, public trust and transparency is of utmost importance. We therefore ask that users of our tools, website and platform:

  • not engage in activities that harm the members’ organisations, clients or profession or knowingly bring the profession into disrepute.
  • not engage in activities that conflict with their fiduciary, ethical and legal obligations to their organisations, clients or profession.
  • effectively disclose all potential and actual conflicts of interest; such disclosure does not preclude or imply ethical impropriety.
  • not exploit any relationship with a donor, prospect, volunteer, client or employee.
  • comply with all applicable local, state, provincial and federal civil and criminal laws.
  • recognise their individual boundaries of professional competence.
  • present and supply products and/or services honestly and without misrepresentation.
  • never knowingly infringe the intellectual property rights of other parties.
  • never disparage competitors untruthfully.


To this end, we especially ask NGOs and Associations to:

  • ensure that all solicitation and communication materials are accurate and correctly reflect their organisation’s mission and use of solicited funds.
  • ensure that contributions are used in accordance with what is stated in the organisation/association profile and the projects.
  • ensure proper stewardship of all revenue sources
  • obtain written consent by Target Aid before significantly altering a project’s original purpose.


In addition, users of our tools, website and platform shall:

  • not disclose privileged or confidential information to unauthorised parties.
  • understand that all donor and prospect information created by, or on behalf of, an organisation or association is the property of that organisation or association.
  • give donors, organisation and association the opportunity to have their names removed from websites, documents or other material should they wish.


/The Target Aid team