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Involve the followers of the influencer by letting them interact and participate in a specific activity.

Zelmerlöw and Björkman Foundation was founded by two well known profiles (Måns Zelmerlöw, artist, and Jonas Björkman, tennis player). Through the foundation they fundraise for and support a school in Kenya.

In order to trigger and engage their followers Måns promised to shave his hair if their donations reached a certain amount. Through this initiative an on-going event was created with an incentive attached engaging a target group who are not in the habit of donating.

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