Inspiration - Sports
It is important for any sports club to display their ethical and moral values. This is how you can do just that.
Bullying is a problem not only in schools, but also within sports. The awareness regarding bullying is gaining traction and there are many who wish to take action. Tierp Hockey was one of them. In support of the organisation Friends, who focuses on bullying, they arranged a hockey game where proceeds from selling tickets was donated to Friends.
The event was easily managed through tools offered by Target Aid, awareness was raised and the club could also profile their ethical core values to their members and sponsors.
For Friends, who was the recipient of the donation, it was not only significant from a fundraising perspective, but also for reaching an extended audience.
We call this a targeted win!